art book cologne GmbH & Co. KG
Deutzer Freiheit 107
Opening hours (office and showroom):
Monday to Friday 8 – 17
Phone: +49 221 800 80 80
Fax: +49 221 800 80 82
art book cologne, founded by Bernd Detsch in 1997, is a wholesale company and specializes in buying and selling high quality publications in art, art theory, architecture, design, photography, illustrated cultural history and all related subjects internationally. Our team includes specialists in art, culture, music, book trade and media but in spite of our diversity we have one common ground: the enthusiasm for unique art books.
We purchase remaining stocks from museums, publishers and art institutions. We sell these remainders to bookstores, museum shops, and art dealers all over the world.
|Editor||Bröhan Design Foundation|
|Publisher||Scheidegger & Spiess|
|Cover||Hardcover with dust jacket|
Considered the „father of the modern logo“, the commercial artist and architect Wilhelm Deffke cofounded Germany's first modern advertising agency in 1915. He argued that a company's logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which was unusually abstract for the time.
The first book ever published about Deffke, Wilhelm Deffke – Pioneer of the Modern Logo features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs. Fourteen insightful essays accompany the images, exploring Deffke's significance and situating his work in the context of German, European, and international design.
Published to coincide with an exhibition at the German Poster Museum in Essen, this book invites readers to rediscover an exceptional figure in the history of advertising and graphic design.